Development operations (DevOps)

What is it?

DevOps is a set of practices, tools, and cultural principles that integrate:

• Software development.
• IT operations.

Its goal is to improve:

• Collaboration between teams.
• Process automation.
• Continuous software delivery.

DevOps uses agile methodologies and continuous integration and delivery (CI/CD) tools to:

• Accelerate development cycles.
• Ensure product quality.
• Simplify production deployments.

The primary objective of DevOps is to:

• Increase efficiency.
• Reduce time to market.
• Improve application reliability and scalability.

Why filter companies by their usage?

Segmenting by DevOps usage allows sales teams to tailor their strategies:

• Advanced companies: Provide optimisation and innovation services.
• Companies without DevOps practices: Help them adopt tools and processes that improve efficiency.

Companies that do use it

These companies have already adopted modern development and operations practices and may be interested in:

• Optimisation, including advanced scalability and monitoring tools.
• Integrations, such as multi-cloud or hybrid solutions.
• Specialised support, including training on specific tools or new practices.

Your sales team could offer:

• Multi-cloud integrations to improve interoperability.
• Advanced application and pipeline monitoring solutions.
• Training on tools such as Jenkins, Kubernetes, or Docker.

Companies that do not use it

These companies may be managing development and operations manually or with disconnected tools, which:

• Limits agility.
• Increases delivery times.
• Reduces operational efficiency.

Your sales team could offer:

• Initial consulting to assess readiness and plan a DevOps transition.
• Training in agile methodologies and core tooling.
• Implementation of basic CI/CD pipelines to initiate process automation.

Examples