Cloud storage

What is it?

Cloud Storage is a service model that allows companies and users to:

• Store.
• Manage.
• Access data remotely over the internet.

Instead of relying on local devices, cloud storage provides:

• Flexibility: Scalability according to demand.
• Security: Advanced data protection.
• Cost efficiency: Pay only for the storage used.

The main objective of cloud storage is to provide an efficient and cost-effective solution to:

• Store large volumes of data.
• Perform backups.
• Share files securely.

Why filter companies by their usage?

Segmenting by cloud storage usage allows commercial strategies to be personalised:

• Offering advanced services to cloud-experienced companies.
• Helping organisations that have not yet adopted cloud storage take their first steps towards modern, scalable solutions.

Companies that do use it

These companies have already adopted cloud storage solutions and are likely interested in:

• Cost optimisation: Adjusting storage based on actual usage.
• Advanced security: Additional protection for sensitive data.
• Integration with other services: Such as analytics platforms.

Your sales team could offer:

• Automated archiving policies.
• Cost optimisation services.
• Solutions for advanced integrations.

Companies that do not use it

These companies may rely on on-premise storage solutions and need:

• Support to migrate to the cloud.
• Education on the benefits of cloud storage.

Your sales team could offer:

• Basic implementation services: Initial cloud migration.
• Training on cloud storage usage and benefits.
• Hybrid solutions: Combining on-premise and cloud storage for a gradual transition.

Examples