Content Management System (CMS)

What is it?

A Content Management System (CMS) is a platform or software that allows users to create, manage, and publish digital content easily, without requiring advanced programming knowledge.

CMS platforms are used to manage:

• Websites.
• Blogs.
• Online stores.
• Digital portals.

These platforms simplify tasks such as:

• Text editing.
• Image uploads.
• Content organisation.

The main objective of a CMS is to simplify content management, allowing users to focus on content quality and user experience without worrying about technical aspects.

Why filter companies by their usage?

Segmenting by CMS usage allows you to personalise commercial strategies:

• Advanced companies: Optimisation and customisation proposals.
• Companies without a CMS: Support to transform content management and improve digital presence.

Companies that do use it

These companies already have a structured system to manage content and are likely interested in:

• Improvements: Customisation or development of specific features.
• Optimisation: Website speed and user experience.
• Advanced integrations: With marketing, analytics, or e-commerce tools.

Your sales team could offer:

• Development of custom plugins or features.
• Theme redesigns to improve user experience.
• Website speed and SEO optimisation.

Companies that do not use it

These companies may be managing content manually (for example, with static HTML) or using basic tools, and need:

• Support to adopt a more modern and efficient system.
• Education on the advantages of a CMS.

Your sales team could offer:

• Initial consulting: Needs assessment.
• CMS implementation: Setup and basic training.
• Educational services: Introduction to best practices in content management.

Examples