Platform as a Service (PaaS)

What is it?

Platform as a Service (PaaS) is a cloud computing model that provides a complete platform to:

• Develop applications, including tools and frameworks.
• Deploy applications without managing the underlying infrastructure.
• Operate applications with built-in monitoring and automatic scalability.

A PaaS service removes the need to manage:

• Physical servers.
• Local storage.
• Networks or base infrastructure.

Typical PaaS offerings include:

• Software development frameworks.
• Databases.
• Middleware.
• Continuous integration and automatic scaling capabilities.

The main objective of PaaS is to:

• Simplify and accelerate the software development lifecycle.
• Reduce infrastructure costs.
• Provide a scalable and efficient solution for companies of any size.

Why filter companies by their usage?

Segmenting by PaaS usage allows you to tailor commercial strategies:

• Advanced companies: Support them in optimising their existing platforms.
• Companies not using PaaS: Guide them towards modern, scalable solutions for application development.

Companies that do use it

These companies have already adopted PaaS platforms to:

• Develop and manage applications efficiently.
• Scale their operations dynamically.

They are likely interested in:

• Cost optimisation to reduce platform-related expenses.
• Advanced tooling to improve application functionality and performance.
• Additional services, such as integrations and scalability enhancements.

Your sales team could offer:

• CI/CD pipeline optimisation to automate development and deployment cycles.
• Migration to multi-cloud architectures for greater flexibility.
• Advanced monitoring and application analytics solutions.

Companies that do not use it

These companies may be:

• Managing applications on on‑premise infrastructures.
• Using traditional server-based models.

This can lead to:

• Scalability limitations, making it difficult to handle traffic or demand spikes.
• High operating costs due to maintenance and hardware requirements.

Your sales team could offer:

• Initial consulting to assess needs and design a migration plan.
• Migration to a PaaS platform to leverage flexibility and scalability.
• Developer training on PaaS tools and management.

Examples