Internet of Things (IoT)

What is it?

The Internet of Things (IoT) refers to a network of physical devices connected to the internet that:

• Collect data through sensors and other devices.
• Exchange information between devices and platforms.
• Analyse data in real time to automate processes and optimise operations.

IoT devices include:

• Sensors.
• Home appliances.
• Vehicles.
• Industrial machinery.

The main objective of IoT is to:

• Connect the physical and digital worlds.
• Optimise resources.
• Improve productivity.
• Enable innovation in sectors such as:
  • Industry.
  • Healthcare.
  • Agriculture.
  • Smart cities.

Why filter companies by their usage?

Segmenting by IoT usage allows you to tailor commercial strategies:

• Advanced companies: Help them maximise the value of connected data.
• Companies without IoT: Guide them towards digitalisation and operational optimisation.

Companies that do use it

These companies have already adopted IoT solutions and are likely interested in:

• Enhancements, optimising existing devices and networks.
• Additional integrations with current systems or advanced platforms.
• Advanced services, such as predictive analytics and security.

Your sales team could offer:

• Predictive analytics tools to optimise processes and anticipate failures.
• AI integrations to enhance decision-making.
• Condition-based maintenance services to maximise asset efficiency.

Companies that do not use it

These companies may be:

• Operating without connected sensors.
• Using manual methods to collect and analyse data.

This limits:

• Their optimisation potential.
• Process automation.

Your sales team could offer:

• Initial consulting to identify value-generating IoT use cases.
• Implementation of IoT devices to begin collecting real-time data.
• Integration with cloud platforms to centralise and analyse information.

Examples