Enterprise Resource Planning (ERP)

What is it?

Enterprise Resource Planning (ERP) is an integrated business management system designed to:

• Centralise and automate key organisational processes.
• Provide a single source of truth to improve coordination across departments.

ERP systems typically manage processes such as:

• Finance.
• Sales.
• Purchasing.
• Production.
• Inventory.
• Human resources.

An ERP improves operational efficiency by:

• Optimising resources.
• Supporting real-time, data-driven decision-making.

The primary objective of an ERP system is to:

• Increase operational efficiency.
• Reduce costs.
• Improve visibility across business operations.

Why filter companies by their usage?

Segmenting by ERP usage allows you to tailor commercial strategies:

• Mature companies: Help them optimise existing processes.
• Companies without ERP systems: Guide them towards adopting tools that improve management and scalability.

Companies that do use it

These companies already manage operations through an ERP system and are likely interested in:

• Optimisation: Expanding current functionality.
• Migration: Moving to cloud-based or more modern solutions.
• Custom integrations: With specialised tools or internal processes.

Your sales team could offer:

• Functional extensions through additional modules.
• Cloud migration services to improve scalability and accessibility.
• Advanced training to maximise ERP adoption and value.

Companies that do not use it

These companies may be managing operations using:

• Isolated tools, such as spreadsheets or disconnected systems.

This limits:

• Growth capacity.
• Operational efficiency.

Your sales team could offer:

• Initial consulting to assess needs and design a tailored solution.
• ERP implementation adapted to company size and operations.
• Training services to ensure successful adoption.

Examples