Operating system

What is it?

An Operating System (OS) is the software that:

  • Acts as an intermediary between a device’s hardware and the applications running on it.
  • Manages system resources such as:
    • CPU.
    • Memory.
    • Storage devices.
  • Provides an interface that allows users to interact with the device.

The main purpose of an operating system is to:

  • Optimise the use of system resources.
  • Ensure a smooth user experience.
  • Enable application execution, providing compatibility and stability.

Why filter companies by their usage?

Segmenting by operating system usage allows you to tailor commercial strategies:

  • Companies with advanced or up-to-date systems: Help them maximise the performance of their current environments.
  • Companies with basic or outdated systems: Guide them towards more modern, secure, and scalable solutions.

Companies that use advanced or up-to-date OS

These companies have already implemented modern operating systems or systems tailored to their needs and may be interested in:

  • Maintenance and technical support to ensure continuous performance.
  • System optimisation to improve resource efficiency.
  • Migration to newer versions to stay up to date with updates and security features.

Your sales team could offer:

  • Centralised operating system management across the organisation.
  • Security audits to identify vulnerabilities and apply patches.
  • Custom integrations with other enterprise tools or critical applications.

Companies that do not use advanced or up-to-date OS

These companies may be using:

  • Outdated operating systems, increasing the risk of security and compatibility issues.
  • Basic systems that limit scalability and the adoption of new technologies.

This can lead to:

  • Security issues due to increased vulnerability to attacks and data loss.
  • Operational inefficiencies when running modern applications.

Your sales team could offer:

  • Migration consulting to help them move to more advanced operating systems.
  • Training in the use and administration of new systems.
  • Implementation of robust operating systems designed to meet their specific needs.

Examples