Application monitoring

What is it?

An Application Monitoring (AM) tool is software designed to monitor, analyse, and optimise application performance, ensuring applications run efficiently and without interruption.

These tools track key metrics such as:

• Response times.
• Resource usage (CPU, memory, network).
• Errors and availability.

This makes it possible to detect and resolve issues proactively before they impact end users.

The main objective of application monitoring tools is to ensure:

• A smooth user experience.
• High performance levels for critical applications, whether on‑premise, cloud-based, or hybrid.

Why filter companies by their usage?

Segmenting by application monitoring usage allows sales teams to adapt their approach by identifying:

• Companies that need advanced services.
• Companies that require support to adopt more reliable and robust infrastructures.

Companies that do use it

These companies typically already take a proactive approach to managing application performance.

Your sales team could offer:

• Targeted improvements, such as application optimisation.
• Advanced services, including performance audits or integration with other tools.

Companies that do not use it

These companies may be experiencing recurring performance issues without realising the benefits of monitoring.

Your sales team could offer:

• Basic solutions to start monitoring applications.
• Educational training on the benefits of application monitoring.

Examples