Application server

What is it?

An Application Server (AppServer) is software that acts as an intermediary between end users and enterprise applications, providing an environment in which applications can run efficiently.

Application servers manage tasks such as:

• Business logic.
• Data integration.
• System-to-system interaction.

They also provide essential services such as:

• Security.
• Load balancing.
• Transactions.
• Database connections.
• Scalability.

The main goal of an application server is to facilitate the execution of complex applications, especially in enterprise environments, ensuring optimal performance and reducing the load on front-end servers or databases.

Why filter companies by their usage?

Segmenting by AppServer usage allows you to adapt commercial proposals to each company’s technical and strategic needs, optimising the approach for both mature organisations and those at earlier stages of technology adoption.

Companies that do use them

These companies typically have more complex software architectures and may be interested in:

• Modernisation, such as migration to cloud-based architectures.
• Optimisation, including upgrades to more secure versions.
• Additional support, with complementary services for their existing infrastructure.

Companies that do not use them

These companies may operate simpler or more decentralised systems and may not yet have faced the need for an application server.

Your sales team could offer:

• An introduction to basic application servers.
• Alternatives, such as cloud platforms that provide similar services.

Examples