Data Module de Digitalización
Intro
What is it?
Our technology and digitisation data module lets you segment companies by their digitisation level, and even by the internal software and/or hardware they use.
What data does it include?
We classify companies by digitisation level and monitor hundreds of software and hardware vendors so you can understand each company’s internal tech stack.
This enables your team to:
- Prioritise commercial outreach.
- Handle more leads per day.
- Improve conversion-to-sale rates.
Use cases
Resources
You can view all the technologies we monitor in Atogu for each company in the country.
Variables
Nuestro Data Module de Digitalización contiene las variables que incluimos en la tabla de abajo.
If you want to go deeper and see which software or hardware vendors we monitor for each technology, click the variable name to learn more.
You can also see all technologies in one place in Technologies we monitor in Atogu.
| Name | Type | Description |
|---|---|---|
| NIF | str | El Número de Identificación Fiscal de la empresa: NIF en España, RFC en Méjico, Siren y Siret en Francia, etc. |
| Nivel de digitalización | str | The company’s digitisation level: high, medium or low. |
| Fuente | str | The source where each internal technology is detected: website, job postings, etc. |
| Almacén de datos | str | Data warehouse used by the company: Snowflake, AWS, etc. |
| Almacenamiento físico | str | Storage equipment used by the company: Dell EMC, HPE, etc. |
| Almacenamiento en la nube | str | Cloud storage tools used by the company: Dropbox, Drive, etc. |
| Alojamiento correo | str | Company email provider: Microsoft 365, Zoho, etc. |
| Alojamiento DNS | str | DNS hosting tools used by the company: Cloudflare, GoDaddy, etc. |
| Alojamiento web | str | Web hosting tools used by the company: GoDaddy, IONOS, etc. |
| Análisis de tráfico | str | Web traffic analytics tools used by the company: Segment, Hotjar, etc. |
| Atención al cliente | str | Customer support platforms used by the company: Intercom, Zendesk, etc. |
| Automatización de marketing | str | Marketing automation tools: Hootsuite, Semrush, etc. |
| Base de datos | str | Database used by the company: Redis, Mongo, etc. |
| BPM | str | Business performance management tools: SAP Signavio, IBM, etc. |
| CDN | str | CDN used by the company: Akamai, Imperva, etc. |
| CMS | str | CMS used by the company: WordPress, Unbounce, etc. |
| Colaboración | str | Collaboration tools used by the company: Slack, Teams, etc. |
| Computación en la nube | str | Cloud computing providers used by the company: Microsoft Azure, Google Cloud, etc. |
| Contabilidad | str | Accounting tools used by the company: Sage, Intuit, etc. |
| Correo seguro | str | Secure email gateways used by the company: Barracuda, Hornet Security, etc. |
| Correo transaccional | str | Transactional email tools used by the company: SendGrid, Mailgun, etc. |
| CRM | str | CRM used by the company: Salesforce, HubSpot, etc. |
| EAM | str | EAM used by the company: IBM Maximo, SAP EAM, etc. |
| Equipo de cómputo | str | Computing equipment used by the company: HPE, IBM, etc. |
| Equipo de red | str | Network equipment used by the company: Cisco, Fortinet, etc. |
| ERP | str | ERP used by the company: SAP ERP, Oracle NetSuite, etc. |
| Firma electrónica | str | E-signature tools used by the company: Adobe Sign, DocuSign, etc. |
| Formularios web | str | Form builder used by the company: Typeform, Formstack, etc. |
| Gestor de etiquetas | str | Tag managers used by the company: Google Tag Manager, Adobe Experience, etc. |
| Gestor de proyectos | str | Project management tools used by the company: Asana, Monday, etc. |
| Gestor de publicidad | str | Ads management tools used by the company: Criteo, Google Ads, etc. |
| Gestor documental | str | Document management tools used by the company: Adobe, Dropbox, etc. |
| HCM | str | HCM tools used by the company: Workday, Factorial, etc. |
| IaaS | str | IaaS providers used by the company: AWS, Microsoft Azure, etc. |
| IoT | str | IoT platforms used by the company: AWS, Microsoft Azure, etc. |
| Lenguaje de programación | str | Programming languages used by the company: JavaScript, Python, etc. |
| MDM | str | Mobile device management (MDM) used by the company: Apple, etc. |
| Mensajería | str | Message brokers used by the company: RabbitMQ, Apache Kafka, etc. |
| Monitor de apps | str | Application monitoring tools used by the company: New Relic, Sentry, etc. |
| Multimedia | str | Video and media tools used by the company: YouTube, Wistia, etc. |
| Operaciones con datos | str | Data operations tools used by the company: Dataiku, Grafana, etc. |
| Operaciones de desarrollo | str | DevOps tools used by the company: ServiceNow, Apache Airflow, etc. |
| Operaciones de ML | str | MLOps tools used by the company: Kubeflow, AWS, etc. |
| PaaS | str | PaaS used by the company: Heroku, Google Cloud, etc. |
| Pasarela de pago | str | Payment gateways used by the company: PayPal, Stripe, etc. |
| Pruebas de carga | str | Load testing tools used by the company: Apache JMeter, Loader, etc. |
| Red en la nube | str | Cloud networking tools used by the company: Citrix, AWS, etc. |
| Seguridad informática | str | Cybersecurity tools used by the company: HaveIBeenPwned, Cisco, etc. |
| Servidor de apps | str | Application server used by the company: ASP, Apache, etc. |
| Servidor web | str | Web server used by the company: Nginx, Apache, etc. |
| Sistema operativo | str | Operating systems used by the company: Ubuntu, Android, etc. |
| Videollamada | str | Video conferencing tools used by the company: Zoom, Webex, etc. |
| Virtualización | str | Virtualisation tools used by the company: Kubernetes, VMware, etc. |