Multimedia platforms

What is it?

The term Media refers to any tool or platform used to:

• Create content, whether audiovisual, written, or digital.
• Distribute content through traditional and digital channels.
• Consume content by audiences.

In a business context, media includes:

• Traditional platforms: Television, radio, print.
• Digital channels: Social networks, websites, podcasts, video streaming.

The primary goal of using media is to:

• Communicate messages effectively.
• Promote products or services.
• Connect with audiences through relevant and engaging content.

Why filter companies by their usage?

Segmenting by media usage allows you to tailor commercial strategies:

• Advanced companies: Help them optimise content and maximise impact.
• Companies without media usage: Guide them towards multimedia strategies to improve audience engagement.

Companies that do use it

These companies already integrate media platforms into their strategies and are likely interested in:

• Advanced content production, audiovisual, written, or digital.
• Impact analysis, using advanced tools to measure media ROI.
• Campaign optimisation to improve reach and relevance.

Your sales team could offer:

• High-quality content production services tailored to target audiences.
• Custom campaigns across traditional and digital media.
• Solutions to measure and analyse the impact of media strategies.

Companies that do not use it

These companies may be:

• Limited to traditional strategies.
• Lacking multimedia content.

This reduces:

• Their ability to reach modern audiences.
• Their connection with consumers through relevant channels.

Your sales team could offer:

• Initial consulting to identify the most effective multimedia strategies.
• Content production tailored to business needs and audiences.
• Digital strategies to incorporate media into operations and campaigns.

Examples