Messaging system

What is it?

A Message Broker is software designed to:

• Facilitate communication between applications or services.
• Enable efficient, secure, and scalable message exchange.

It acts as an intermediary:

• Receiving messages from a sender.
• Routing messages to the appropriate recipient.
• Ensuring reliable delivery, even when applications:
  • Are independently designed.
  • Operate at different times.

The main objective of a message broker is to:

• Decouple applications to reduce direct dependencies.
• Improve interoperability between systems.
• Ensure reliable data flow in:
  • Distributed systems.
  • Microservices architectures.

Why filter companies by their usage?

Segmenting by message broker usage allows you to tailor commercial strategies:

• Advanced companies: Help them maximise system performance and scalability.
• Companies without message brokers: Guide them towards more robust and scalable architectures.

Companies that do use it

These companies already operate distributed architectures and are likely interested in:

• Optimisation, improving message flows and performance.
• Scalability, handling larger data volumes.
• Advanced monitoring tools to observe and analyse message flows.

Your sales team could offer:

• Integration with analytics tools to improve data flow visibility.
• Message broker performance and flow optimisation services.
• Technical support for more complex distributed architectures.

Companies that do not use it

These companies may be handling application communication through:

• Direct methods, such as APIs without queues.
• This can limit:
  • Their ability to scale.
  • Their capacity to handle large data volumes.

Your sales team could offer:

• Initial consulting to assess needs and design distributed architectures.
• Implementation of a message broker to improve inter-application communication.
• Training and support to help technical teams adopt and manage this technology.

Examples