Advertising manager

What is it?

An Ads Manager is a platform or tool designed to create, manage, optimise, and analyse digital advertising campaigns. These tools enable users to configure target audiences, budgets, conversion goals, and monitor performance in real time.

An Ads Manager typically integrates with advertising platforms such as:

• Social networks.
• Search engines.
• Websites.

The main objective of an Ads Manager is to help companies and advertisers execute targeted advertising strategies and measure the impact of their digital marketing investments.

Why filter companies by their usage?

Segmenting by Ads Manager usage allows you to tailor commercial strategies, focusing on:

• Companies with digital marketing experience, to offer advanced services.
• Companies without experience, to help them take their first steps in online advertising.

Companies that do use it

These companies already invest in digital advertising campaigns and may be interested in:

• Enhancements, such as performance analysis or remarketing strategies.
• Optimisation, using advanced tools to maximise return on investment (ROI).
• Automation, to scale campaigns efficiently.

Companies that do not use it

These companies may not be investing in digital marketing due to:

• Lack of awareness.
• Resource constraints.

Your sales team could offer:

• Training to demonstrate the value of digital marketing.
• Initial strategies to get started.
• Basic digital advertising services.

Examples