Network equipment

What is it?

Network Equipment includes all physical devices that enable:

• Connection and communication between devices such as computers, servers, and phones.
• Data transfer within a local network (LAN) or between external networks (WAN).

The main types of network equipment include:

• Routers: Direct data traffic between networks.
• Switches: Connect multiple devices within a local network.
• Firewalls: Provide security by controlling network traffic.
• Access Points (APs): Enable wireless device connectivity.
• Network cables: Support data transmission.

The primary objective of network equipment is to:

• Ensure connectivity, enabling effective communication between devices.
• Improve security, protecting data and preventing unauthorised access.
• Optimise performance, handling large traffic volumes without interruption.

Why filter companies by their usage?

Segmenting by network equipment usage allows you to tailor commercial strategies:

• Companies with advanced infrastructure: Help them optimise, scale, and upgrade their networks.
• Companies with basic or outdated equipment: Guide them towards more modern, secure, and efficient solutions.

Companies that do use it

These companies have already invested in advanced network infrastructure and are likely interested in:

• Performance improvements: Optimisation of existing networks.
• Technology upgrades: Replacement of obsolete equipment.
• Specialised support: Ensuring continuity and network security.

Your sales team could offer:

• Performance audits to identify improvement areas.
• Configuration of redundant networks to guarantee high availability.
• Implementation of advanced monitoring systems to detect issues before they affect operations.

Companies that do not use it

These companies may be:

• Using basic configurations, such as consumer-grade routers.
• Relying on outdated solutions that do not meet current scalability, security, or performance standards.

This limits:

• Scalability.
• Security.
• Operational performance.

Your sales team could offer:

• Initial consulting to identify requirements and design an appropriate network.
• Network infrastructure design to support growth and ensure security.
• Implementation of modern equipment to improve connectivity and performance.

Examples