Tag management system

What is it?

Tag Management is the process of:

• Managing and controlling tags, which are code snippets implemented on a website or application.
• Collecting data and tracking user behaviour.
• Integrating tools for marketing, analytics, and advertising.

These tags are essential for:

• Activating specific functions, such as conversions or advertising campaigns.
• Improving accuracy in data tracking and analysis.

The main objective of a tag management system is to:

• Simplify tag implementation and maintenance.
• Reduce dependency on developers.
• Improve efficiency of analytics and marketing processes.

Why filter companies by their usage?

Segmenting by tag management system usage allows you to:

• Advanced companies: Help them maximise tag efficiency and accuracy.
• Companies without proper systems: Guide them towards solutions that improve analytics and marketing performance.

Companies that do use it

These companies have already implemented a tag management system and are likely interested in:

• Optimisations to improve tag accuracy.
• Audits to ensure performance and remove redundant tags.
• Advanced integrations with analytics and marketing tools.

Your sales team could offer:

• Advanced custom event configuration to optimise tracking.
• Tag audits to ensure systems are running efficiently.
• Third-party tool integration, such as CRM platforms or marketing automation systems.

Companies that do not use it

These companies may be:

• Managing tags manually in source code, making maintenance difficult.
• Not using tags at all, limiting analytics and marketing capabilities.

This can result in:

• Loss of key data due to inadequate tracking.
• Marketing campaign limitations from lack of advanced integrations.

Your sales team could offer:

• Initial consulting to assess feasibility of implementing a tag management system.
• Setup of a basic system, such as Google Tag Manager.
• Training for teams responsible for tag management.

Examples