Marketing automation tools

What is it?

Marketing Automation uses software and technology to:

  • Automate repetitive tasks, such as email delivery and audience segmentation.
  • Optimise marketing campaigns, increasing efficiency and relevance for customers.

These tools enable companies to:

  • Create personalised workflows.
  • Increase operational efficiency.
  • Deliver more relevant and personalised customer experiences.

The main objective of marketing automation is to:

  • Improve campaign effectiveness.
  • Save time and resources.
  • Increase conversions through personalisation and intelligent customer data management.

Why filter companies by their usage?

Segmenting by marketing automation usage allows commercial strategies to be tailored:

  • Advanced companies: Help them maximise the return on their current tools.
  • Companies without automation: Guide them towards strategies that improve marketing efficiency and results.

Companies that do use it

These companies already use platforms to automate their marketing campaigns and are likely interested in:

  • Optimisation: Improvements in campaign segmentation and personalisation.
  • Additional integrations: With CRM systems or analytics tools.
  • Advanced services: Such as data analysis or personalisation strategies.

Your sales team could offer:

  • Enhanced campaign segmentation and personalisation to increase conversion.
  • Integrations with CRM systems to centralise and manage customer data.
  • Advanced analytics services to optimise marketing strategies.

Companies that do not use it

These companies may be managing their campaigns in a:

  • Manual way, sending emails one by one or without segmentation.
  • Basic way, without tools that enable scalability and personalisation.

This limits:

  • Their ability to scale.
  • The relevance and personalisation of campaigns.

Your sales team could offer:

  • Introduction to basic tools to start automating key processes.
  • Initial configuration of marketing automation platforms.
  • Training and strategy to implement scalable and personalised workflows.

Examples

No data.