Payment gateways

What is it?

A Payment Gateway is a service that:

  • Acts as an intermediary between an online merchant and financial institutions.
  • Processes electronic payments securely and efficiently.
  • Protects sensitive customer information through advanced encryption.
  • Authorises and completes transactions, ensuring the transfer of funds between buyer and seller.

The main objective of a payment gateway is to:

  • Enable reliable and secure payments.
  • Improve the customer experience by simplifying the checkout process.
  • Reduce risks associated with handling sensitive financial information.

Why filter companies by their usage?

Segmenting by payment gateway usage allows you to tailor commercial strategies:

  • Companies already using payment gateways: Help them optimise their existing solutions.
  • Companies not using payment gateways: Guide them towards adopting electronic payments to compete in the digital market.

Companies that do use them

These companies already process electronic payments and are likely interested in:

  • Reducing transaction costs to maximise profitability.
  • Improving efficiency in payment processing.
  • Expanding payment methods, including digital wallets, cryptocurrencies, or international payments.

Your sales team could offer:

  • Integrations with enterprise systems such as ERP or CRM.
  • Payment analytics tools to support better decision‑making.
  • Solutions that expand payment options, such as Apple Pay, Google Pay, or PayPal.

Companies that do not use them

These companies may be limited to:

  • Traditional payment methods, such as bank transfers or cash.
  • No electronic payment options, which can reduce competitiveness in digital markets.

This can lead to:

  • Market limitations, making it harder to reach digital or international customers.
  • Lost opportunities in markets where electronic payments are standard.

Your sales team could offer:

  • Initial consulting to identify the most suitable payment gateway solution.
  • Payment gateway setup tailored to their business needs.
  • Integration with their website or online store to enable electronic transactions.

Examples

No data.