Physical data storage equipment

What is it?

Storage Equipment refers to physical devices designed to:

• Store and manage data securely and efficiently.
• Support business applications and handle large volumes of information.
• Ensure availability and recovery of critical data.

This equipment includes:

• Individual hard drives: For simple solutions.
• Storage arrays: For organisations with advanced needs.
• NAS units (Network Attached Storage): For data sharing within local networks.
• SAN networks (Storage Area Network): For high-demand environments.

The main objective of storage equipment is to:

• Provide capacity, performance, and reliability.
• Meet data storage needs across local, hybrid, or cloud environments.

Why filter companies by their usage?

Segmenting by storage equipment usage allows sales teams to:

• Advanced companies: Help them optimise current infrastructure.
• Companies without adequate solutions: Guide them towards modern, scalable options.

Companies that do use it

These companies have already implemented specific storage solutions and are likely interested in:

• Upgrades: To manage growing data volumes.
• Optimisation: Of existing infrastructure.
• Cloud integration: To enable hybrid architectures.

Your sales team could offer:

• Migrations to hybrid systems: Combining on-premise and cloud storage.
• Performance optimisation of existing equipment.
• Capacity audits to anticipate future storage needs.

Companies that do not use it

These companies may:

• Use basic solutions, such as local hard drives.
• Lack a clear storage strategy, limiting their ability to handle large data volumes or ensure security.

This can lead to:

• Scalability issues as data grows.
• Risk of data loss due to lack of proper backup solutions.

Your sales team could offer:

• Initial consulting to assess storage requirements.
• Implementation of basic equipment, such as NAS or SAN.
• Integration with cloud solutions to improve flexibility and capacity.

Examples