DNS hosting

What is it?

DNS Hosting is a service that manages the records of the Domain Name System (DNS) for a website or application. It enables users to access online resources using easy-to-remember domain names, such as:

• www.example.com

Instead of:

• Numeric IP addresses.

A DNS hosting provider ensures that DNS requests are:

• Fast.
• Reliable.
• Globally available.

The main objective of DNS hosting is to guarantee:

• Efficient and secure access to a company’s online resources.
• High availability, regardless of user location.

Why filter companies by their usage?

Segmenting by DNS hosting usage allows sales teams to personalise strategies:

• Advanced companies: Help them optimise DNS infrastructure.
• Companies without specialised DNS: Guide them to improve online speed, security, and reliability.

Companies that do use it

These companies already manage DNS records with specialised services and are likely interested in:

• Improvements, such as performance optimisation and enhanced security.
• Additional services, including DDoS mitigation or redundancy configurations.
• Advanced integrations, such as content delivery networks (CDN).

Your sales team could offer:

• DDoS mitigation services to improve security.
• Redundant configurations to increase availability.
• Integrated solutions with CDNs to optimise content delivery.

Companies that do not use it

These companies may manage DNS:

• With basic providers, such as domain registrars.
• Manually.

This limits:

• Domain resolution speed.
• Global availability.
• Protection against cyber threats.

Your sales team could offer:

• Migration to a specialised provider to improve performance and security.
• Training on the benefits of specialised DNS hosting.
• Initial configuration services for optimal setup.

Examples