Transactional email delivery tools

What is it?

Transactional Email Delivery is a service designed to:

• Manage and send automated emails generated in response to a specific user action or system event.
• Guarantee fast and reliable delivery of critical emails such as:
  • Order confirmations.
  • Password resets.
  • Shipping notifications.
  • Account alerts.

The primary objective of transactional email delivery services is to:

• Maximise deliverability rates, preventing messages from being flagged as spam.
• Provide reliability and security in critical user communications.

Why filter companies by their usage?

Segmenting by transactional email delivery usage allows you to:

• Advanced companies: Help them optimise performance.
• Companies without suitable tools: Guide them towards more efficient, reliable, and professional solutions.

Companies that do use it

These companies already manage automated emails and are likely interested in:

• Improving deliverability rates.
• Content personalisation to increase relevance and engagement.
• Integration with other platforms, such as CRM or marketing automation tools.

Your sales team could offer:

• Deliverability metrics analysis to identify and resolve performance issues.
• Email content optimisation to improve user engagement.
• Advanced integrations with existing systems to automate additional processes.

Companies that do not use it

These companies may be:

• Sending emails from basic or shared servers, reducing deliverability.
• Lacking specialised tools, increasing the risk of messages being marked as spam.

This can result in:

• Loss of customer trust when critical emails fail to arrive.
• Low operational efficiency due to lack of automation.

Your sales team could offer:

• Initial consulting to assess needs and recommend solutions.
• Configuration of a specialised service, such as SendGrid or Mailgun.
• Email infrastructure audits to identify improvement opportunities.

Examples