Database

What is it?

A database is an organised system for storing, managing, and retrieving information efficiently.

Databases can contain:

• Structured data: For example, tables.
• Unstructured data: Such as documents or multimedia.

They are managed using database management systems (DBMS), which enable operations such as:

• Queries.
• Inserts.
• Updates.
• Deletions.

The main objective of a database is to provide:

• A reliable data repository.
• Support for business operations.
• Information analysis.
• Real-time decision-making.

Why filter companies by their usage?

Segmenting by database usage allows sales teams to personalise their strategies:

• Experienced companies: Offer optimisation proposals and advanced services.
• Companies without databases: Guide them towards an initial solution to transition to more efficient data management.

Companies that do use it

These companies already manage structured or unstructured data and are likely interested in:

• Improvements: Query and performance optimisation.
• Migrations: For example, to cloud-based solutions.
• Advanced services: Backup and recovery system implementation.

Your sales team could offer:

• Database query and performance optimisation.
• Migration services to modern infrastructures such as the cloud.
• Backup and disaster recovery solutions.

Companies that do not use it

These companies may be storing information in an unstructured or manual way (for example, spreadsheets) and need:

• Support to structure their data.
• An initial solution to begin managing information efficiently.

Your sales team could offer:

• Initial consulting: Needs assessment and solution design.
• Basic database implementation: To support initial operations.
• Training services: To teach data management best practices.

Examples