Digitalisation level

The digitalisation level measures the extent to which a company adopts digital technologies to operate, communicate, and manage its business. Companies can be classified into different levels based on their online presence and the sophistication of their technological infrastructure.

What is it?

The DigitalizationLevel field categorises companies into three levels (similar to a traffic light) based on their degree of digitalisation:

  • High 🟢: Companies with advanced technological infrastructure, use of cloud solutions, process automation, and a strong digital presence.
  • Medium 🟠: Companies with an active online presence (website, social media, e‑commerce) but without advanced technology usage in internal operations.
  • Low 🔴: Companies with little or no digital presence, no proprietary website, or limited presence restricted to directories or basic social networks.

This indicator helps assess a company’s digital maturity and its potential interest in technology solutions.

What is it for?

For data teams and B2B sales teams, DigitalizationLevel is useful to:

  • Segment companies by their level of technology adoption.
  • Optimise commercial strategies by focusing on companies more likely to adopt new digital solutions.
  • Identify digitalisation opportunities by spotting companies with low technological maturity.
  • Personalise commercial offerings by aligning products and services with each prospect’s technology level.

Companies with a high level of digitalisation are typically more open to innovation and investment in new technologies, while those with a low level may require an educational approach before adopting digital tools.

Digitalisation level classification

Below are the criteria used to classify companies by their digitalisation level.

High level 🟢

Companies with a strong digital presence and advanced technology usage:

  • Operate a modern website with dynamic content.
  • Use SaaS tools and cloud solutions (CRM, ERP, e‑commerce, automation).
  • Implement advanced technologies such as Kubernetes, Datadog, CI/CD, and microservices.
  • Run active SEO, SEM, and digital marketing strategies.
  • Integrate artificial intelligence and advanced analytics into their business.

Example: A technology company using AWS, Docker, Google Ads, and Salesforce.

Medium level 🟠

Companies with an active digital presence but limited technological sophistication:

  • Have a corporate website without advanced functionality.
  • Use basic digital tools such as Google Workspace or social networks.
  • May operate an online store without advanced automation.
  • Do not use complex technologies such as cloud orchestration or advanced analytics.
  • Run digital marketing campaigns with moderate intensity.

Example: A retail business with a WordPress website and active social media profiles.

Low level 🔴

Companies with limited or no digital presence:

  • Do not have their own website or appear only in business directories.
  • Rely solely on Facebook or LinkedIn pages for online presence.
  • Do not use digital tools in day-to-day operations.
  • Have not implemented digital marketing strategies.

Example: A small family business that only has a Facebook profile and manages operations on paper.

Examples

No data.