Traffic analytics tools

What is it?

Traffic Analytics is the process of:

  • Collecting, measuring, and analysing data related to traffic on a website or application.
  • Understanding user behaviour, identifying patterns and evaluating marketing campaign performance.
  • Optimising user experience based on key data.

This analysis includes metrics such as:

  • Number of visits.
  • Page views.
  • Time on site.
  • Conversion rates.
  • Traffic sources.

The main objective of traffic analytics is to:

  • Provide valuable insights that enable strategic decision-making.
  • Improve digital presence, increasing conversions and maximising return on investment (ROI).

Why filter companies by their usage?

Segmenting by traffic analytics tool usage allows you to:

  • Advanced companies: Help them deepen their data analysis.
  • Companies without adequate tools: Guide them towards solutions that enable digital performance optimisation and informed decision-making.

Companies that do use it

These companies already measure website or application performance and are likely interested in:

  • More advanced analysis to identify specific patterns or trends.
  • Optimisation of key metrics, such as conversion rates or traffic sources.
  • Additional integrations, with marketing or automation tools.

Your sales team could offer:

  • Custom metric implementation for specific objectives.
  • Advanced data analysis with actionable recommendations.
  • Integration with marketing automation systems to improve campaign efficiency.

Companies that do not use it

These companies may:

  • Not be measuring key data about user behaviour.
  • Operate without detailed information, limiting their ability to optimise digital presence.

This can result in:

  • Lack of optimisation in marketing campaigns and user experience.
  • Decisions based on assumptions rather than data.

Your sales team could offer:

  • Initial analytics setup, such as Google Analytics.
  • Team training in data interpretation and tool usage.
  • Basic analytics reports to identify initial improvement opportunities.

Examples

No data.